Just Imagine Your Competition In Their Underwear

Let's see. You're a bar/arcade, and you want an event that gets customers through your door and gives them something to remember.

So you say to your co-owner, "Let's have a game competition, and let's have everyone come in their underwear." You can't have them walking around town in their underwear, of course, so you just have them all, boys and girls alike, check their pants at the door. And you let people take pictures. There are a surprising number of women for a video arcade event, but that might have something to do with the photographer's taste.

via Table of Malcontents