Take One Part Pregnancy Comedy . . .

I got a press release the other day about the DVD launch of Knocked Up, the Judd Apatow movie about a one-night stand that becomes a pregnancy.

I’ve heard good things about the movie, but I had to wonder about a PR event that has people going to select bars and ordering hard liquor. I’m not in the “pregnant women must never even look at booze” camp, but this campaign seems ill-conceived. Does it have some connection to the movie that I don’t know about?

From the press release:

Check out a bar party in your city by visiting the official “Knocked Up” website: http://www.knockedupmovie.com. Have fun, get wild! … A few drinks have been created in support of the night.

Update: Duh, right. She gets drunk and sleeps with Seth Rogen. That’s how she gets pregnant. Still, the idea seems odd. “Make your own Knocked Up movie in just nine months!”